Premium Broken Rice
Goindol Ugly Rice – Mepssal (non-glutinous rice), White Rice, Broken Rice
HS Code: 100640.10
Product Overview
Goindol Ugly Rice is broken rice (ssaeraegi ssal) sorted during the milling process due to its smaller size. Although smaller than regular white rice, it offers the same excellent taste and nutrition as high-quality Ganghwa Island rice, making it a practical alternative. Despite its lower aesthetic grade, it's produced using our patented milling technology, ensuring no issues for cooking rice. Maintaining quality at an affordable price, it's a valuable choice that aligns with eco-friendly and sustainable consumption trends.
Quality Competitiveness
Uses High-Quality 'Ganghwa Island Rice' as Raw Material:
Though 'broken rice' (ssaeraegi ssal) is about half the size of regular rice grains, the raw material is the same high-quality 'Ganghwa Island Rice', maintaining its excellent palatability and nutrition.
Differentiated Quality Control from Non-Standard White Rice:
Unlike low-priced broken rice on the market, 'Goindol Ugly Rice' undergoes the same patented milling process as standard rice, ensuring sufficient quality for cooking.
High-Quality Practical Rice with No Cooking Issues:
Only smaller in size, it provides high satisfaction in taste, appearance, and cookability, making it a high-quality practical rice that consumers can safely enjoy.
Aligned with ESG & Eco-Friendly Values:
Actively utilizing non-standard agricultural products helps minimize food waste and strengthens the image of sustainable consumption, enhancing the company's positive value.
Price Competitiveness
30-40% Lower Price Than Standard Products:
Despite its high quality, the price is very affordable, making it an ideal solution for school meals, catering, large restaurants, and food manufacturers.
Optimized for B2B Bulk Supply:
Highly suitable for large-volume supply to schools, military bases, hospitals, and industrial cafeteries, and highly versatile as a raw material for food processing, such as tteok (rice cakes), jumeokbap (rice balls), fried rice, and frozen rice.
Large-Volume Packaging Available:
Available in bulk quantities, allowing for maximized logistics cost savings per unit.
'Value-for-Money Rice' for Low-Price Market Strategy:
By offering lower prices while maintaining quality, this practical alternative rice has significant potential for market expansion.
Key Target Customers
School meal specialized distributors / Food ingredient wholesalers.
Restaurant and large-scale food service operators.
Raw material purchasers for food processing.
Brands or government agencies focused on environmental and ESG trends.
One-Line Summary
The hidden gem of value-for-money, Goindol Ugly Rice – uncompromising quality, revolutionary pricing, and a sustainable choice. Ugly Rice, Real Taste, Real Value.
Product Specifications
Product Name |
Premium Broken Rice |
Brand Na |
GOINDOL |
Weight |
Approx. 10kg / 20kg / Custom bulk weight |
dimensions |
Not applicable (N/A) – sold by weight |
Features |
Economical, easy to digest, non-GMO, no additives |
Origin |
Republic of Korea |
About Us
∙ Company Overview
Gogindol is a second-generation rice company rooted in Ganghwa Island, where Korea’s ancient dolmens stand. The “Goindol Rice” brand symbolizes tradition and global ambition, much like the UNESCO-designated dolmens. What began with a family-run mill using traditional methods has evolved into a modern business since our founding in 2014. We now integrate advanced processing, marketing, and OEM systems to serve both domestic and international markets.
∙ Factory Information
We specialize in processing premium-quality Ganghwa Island rice. Our facility is equipped with advanced machinery including vacuum transfer lines, pneumatic tank gates, impurity separators, color sorters, and metal detectors—ensuring top-tier hygiene and quality control throughout the entire process. The system is designed to minimize grain damage and maintain consistent product quality. We operate an automated weighing and packaging system capable of handling both small retail packaging and large bulk orders. With a 500-pyeong(approx. 1,653㎡) dedicated grain warehouse and a 1,500-pyeong((approx. 4,959㎡) temperature-controlled storage site, we have established a stable, year-round supply chain.
∙ Our Service
A diverse selection of premium Ganghwa Island rice, along with three special high-quality products cultivated under the names of local land and farmers.
We also offer a wide range of grains, as well as Ganghwa Island white rice bowls and multigrain rice bowls.
∙ Our Policy
1. Quality First We prioritize product safety and consistency through strict quality control, certified processing facilities, and the use of only selected raw materials grown in Korea.
2. Respect for Tradition and Innovation We honor the heritage of Ganghwa Island rice cultivation while continuously investing in cutting-edge technologies to meet evolving market demands.
3. Sustainability & Local Partnership We promote eco-friendly practices and foster long-term partnerships with local farmers to ensure a stable supply chain and support regional agriculture.
4. Customer-Centered Approach We develop products based on consumer needs—offering convenient, nutritious, and trustworthy food solutions for both domestic and international markets.
5. Global Vision We aim to grow into a global rice and food brand through OEM partnerships, export-ready systems, and compliance with international food standards.